Thursday, February 17, 2005

More Macintosh Nostalgia

Macintosh software legend Andy Hertzfeld maintains The Original Macintosh, a blog full of anecdotes about the development of Apple's original Macintosh computer, and the people who created it.

Plus: the Apple 1984 Newsweek Advertising Insert

In the Fall of 1984 Apple published a 16-page (with fold-out) advertising insert in Newsweek magazine. For many, this was the first "up-close" experience with a Macintosh - detailing the radical features of this new computer. The Macintosh was obviously evolving during the production of this insert as applications, icons and even hardware change from one photo to the next (and are often different from what actually made it to the shipping product). Also, in stark contrast to more recent advertising, this brochure actually makes direct comparisons to the competition with ample text to go along with the pictures.

In addition to the full-page scans of the brochure, you’'ll also find larger detail images of certain areas - screenshots, people and hardware that benefit from a closer look.